Providing a vivid look at the producers and consumers of physique magazines, Buying Gay explores the connections―and tensions―between the gay market and the gay movement. It chronicles a network of photographers, artists, book club owners, and pen-pal club organizers that fostered community while challenging Post Office surveillance, paving the way for open expression of homoerotic desire. It argues that gay commerce was not a byproduct of the movement but a catalyst to it.