After World War II North Florida’s municipalities were in perpetual competition for tourists on the increasingly open market. When queer visibility threatened reputations for good clean fun, authorities moved swiftly to foreclose queer expression. Queering the Redneck Riviera recovers the forgotten and erased history of those gay men and lesbians. The work illuminates a community that boosted Florida’s emerging tourist economy and helped establish a visible LGBTQ presence in the Sunshine State. It offers new insights into the intersections of tourism, sexuality, capitalism, and conservative morality in the second half of the twentieth century.